Degrassi Case Study: multiplatform, convergent & transmedia, from Siobhan.
Produced by Epitome Pictures, this Canadian multi-generational drama has an audience that spans 30+ years.
As technology has evolved, so have the show’s strategies for reaching out to fans & for creating an immersive online experience. The extended content built out from the show has included transmedia novels, a mobile game & most recently, a mobile chat app, and the show continues to innovate in its social strategies as well its commitment to groundbreaking content. Transmedia, multiplatform, convergent, what hasn’t Degrassi done?