An Interview with Ian Harper, Producer of Inanimate Alice, an ongoing born-digital story Episodes are playable here: http://www.inanimatealice.com/ Follow @InanimateAlice on Twitter
Category: Case Studies
Our goal in compiling this initial set of case studies (2102…) is to provide examples for Canadian and Australian producers moving into the digital space with a set of distinct, diverse & successful models. In working on these case studies, we have become extraordinarily impressed by the commitment, passion & innovation that each of these projects demonstrates. Each case study models a particular strategy that has developed in the context of a unique project and we hope that these case studies will provide inspiration for how to develop TMC strategies for contemporary producers. The case studies represent cutting edge practices by Canadian, Australian and international producers. We would like to thank the creators of these projects for providing help and assistance on these case studies. Our thanks to the Project Creators who have contributed their time & knowledge to the creation of some of these case studies.
Case Studies are downloadable on Slideshare (click on icon bottom left of presentation).

The Chatsfield: Case Study & Interview with Alison Norrington
A Case Study & Interview with Alison Norrington on The Chatsfield, Harlequin Mills & Boon’s transmedia story world extending a series of 8 novels TMC Chatsfield Case Study & Interview with Alison Norrington from TMC Resource Kit

Entrevue avec Hugues Sweeney sur la conception de l’experience (FR)
La deuxième partie d’une entrevue avec HUGUES SWEENEY producteur exécutif du Studio de production interactive du Programme français de l’ONF La première partie est ici TMC Hugues Sweeney Conception De L'Experience Entrevue FR from TMC Resource Kit

Hugues Sweeney Experience Design Interview
Part 2 of an interview with HUGUES SWEENEY Executive Producer Interactive media ONF/NFB Digital Studio Montreal Part 1 on Strategies for Successful International Coproductions is here TMC Hugues Sweeney Experience Design Interview ENG Version from TMC Resource Kit

AUTHENTIC IN ALL CAPS Case Study & Interview with Christy Dena
AUTHENTIC IN ALL CAPS Case Study & Interview with Christy Dena from TMC Resource Kit

RUBY SKYE P.I. Case Study & Interview with Jill Golick
Ruby Skye P.I. – Case Study & Interview with Jill Golick from TMC Resource Kit

BODY/MIND/CHANGE TRANSMEDIA EXPERIENCE
Body/Mind/Change, a virtual and real world extension of the film exhibition, “David Cronenberg: Evolution,” from Siobhan. Gentle spoilers for those who haven’t played yet (not much!). Body/Mind/Change Transmedia Experience TMC Resource Kit Case Study from TMC Resource Kit

Degrassi: Case Study
Degrassi Case Study: multiplatform, convergent & transmedia, from Siobhan. Produced by Epitome Pictures, this Canadian multi-generational drama has an audience that spans 30+ years. As technology has evolved, so have the show’s strategies for reaching out to fans & for creating an immersive online experience. The extended content built out from the show has included…

Kidnapped Case Study: CBC’s Experiment with Second Screen Documentary
TMC: Kidnapped a Second Screen Case Study from Anthea Foyer

Zed.TO Case Study. How to Start a Content Revolution…Design the Future & End the World
An extended Case Study from Siobhan on The Mission Business’ 2012 transmedia production of Zed.TO & the invention of the biotech company, ByoLogyc. What we find of value & groundbreaking in this project is that The Mission Business designed a strategy to bring non-theatre goers into ‘theater’ events, rolled in LARPing in a way that…

Zed.TO Case Study. How to Start a Content Revolution…Design the Future
Case study from Siobhan on The Mission Business, an adventure laboratory and start-up company based in Toronto that designs connected live-action and online experiences. In 2013, ZED.TO broke new ground as a participatory serial theatre production and with a highly successful, thought provoking new business model. Think theatre meets game, LARPing, ARGs… next level.. HOW…

10 Genius Tactics of The Lizzie Bennet Diaries DVD & More Kickstarter Crowdfunding Campaign
It’s an absolute treat for TMCRK to launch the following Case Study on the mega-successful Lizzie Bennet Diaries DVD & More Kickstarter campaign by our friend, compadre in the Toronto Transmedia 101 meet-up, & all-round dynamo, Carrie Cutforth-Young. The lead on this well-over-ask campaign, Jay Bushman, skyped in to our June Transmedia 101 Crowdfunding panel with Toronto filmmaker, James…

Choco-locate – CDN
Case study from Siobhan on a three-screen documentary and mobile app

The Ghosts in Our Machine – CDN
A case study from Siobhan on ‘a live & unfolding cross-media documentary project’ with an exemplary social media campaign & partner-building strategies