ABOUT THE PROJECT
The TMC Resource Kit is now a legacy project documenting a period of acceleration and innovation in media arts. Case studies and resources provide a snapshot of best practices and born digital projects in the early 2010s. Many are no longer accessible in their original instantiation and we hope the documentation here contributes to understanding a dynamic and significant window of creative production with lasting impact and influence.
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The Transmedia, Multi-Platform and Convergent market continues to grow and become more prevalent within the Canadian & Australian landscapes, as well as internationally. This is a living website that will evolve as we add new case studies & resources over the coming year to build an extensive set of diverse case studies modeling unique and successful strategies in the digital sphere. Included in the resources is The Screen Australia Transmedia Bible written by Gary Hayes, a TMC How-To Resource, and other valuable tools.
The TMC Resource Kit is designed to help Canadian producers keep abreast of these changes by providing a comprehensive resource in regards to Transmedia, Multi-Platform and Convergent production strategies. Through these resources media producers in both countries will be brought up to date on:
- understanding the value of an integrated development and production model;
- working with other industry partners;
- knowledge of existing and significant examples of convergent, multi-platform and transmedia projects (national & international);
- create a familiarity with emergent technologies, platforms and practices;
- help producers to push the envelope move to more integrated transmedia, multi-platform and convergent strategies
The TMC Resource Kit was conceived, designed & developed by Dr. Siobhan O’Flynn & Anthea Foyer.
Dr. Siobhan O’Flynn has been on faculty with CFC Media Lab since 2001 advising on digital, interactive, & transmedia storytelling across media in over 70 projects, including screen-based works, in situ & social media installations, online social networking sites, cross-platform projects, interactive short films, ARGs and interactive graphic novels.
In 2006/07 she was the narrative design consultant on Late Fragment, a feature film/dvd (CFC/NFB) that screened at Cannes in 2008 as part of the Future of Cinema Salon. She has mentored in numerous digital skills workshops across Canada, including the Digital Development Lab (CBC/BC Film/New Media BC) 2008 & 2009 and Melting Silos (NFB/SFUPraxis), and internationally for the Sheffield Doc/Fest Design to Deliver, & the Crossover Lab/Sheffield Doc/Fest Convergence Catalyst.She given numerous workshops on digital storytelling for a variety of audiences (traditional to digital) and this past year’s talks have addressed strategies for data visualization as interactive documentary with collaborator, Faisal Anwar, disruptive innovations in a digital world, & numerous talks on trans/crossmedia development for organizations such as the NFB French Program & for the Screen Edge Forum, New Zealand, amongst other topics.
Dr. O’Flynn’s research & teaching focuses on how artistic works & practices across media engage with political, social & cultural concerns. Her academic research and artistic practice examine: the function, design, & experience of narrative in interactive environments; foresighting emergent trends in digital storytelling & entertainment in a Web 2.0/3.0 world; and the social benefit of interactive art for urban planning, social and cultural capital in the context of arts festivals such as Toronto’s Luminato & Nuit Blanche. Dr. O’Flynn is currently investigating the research project, Nuit Blanche and Transformational Publics, funded by SSHRC, with collaborator, Faisal Anwar with whom she has co-founded +citydesign. This project examines the interdynamics of content exchanged via the social web during Scotiabank Nuit Blanche 2011 and a mobilized public’s actions and experience in Toronto’s altered urban landscape during the event. To date, +citydesign has developed and launched a data visualization app for iPhone & iPad, and an archival and analytical tool for investigating large data sets of social media content. Other interrelated projects are currently in development, though not yet publicly announced.
More info can be found at siobhanoflynn.com
Anthea Foyer makes beautiful things using technology, compelling narratives across platforms, and starts conversations between strangers & friends – on and offline. She is a strategist, creative director, artist, writer, schemer and an enthusiast of all strange and whimsical. She believes that anything is possible when worlds collide.
In 2012 Anthea founded Red Squid Lab, an experiential storytelling company that specializes in transmedia, multiplatform and participatory experiences. She has created, produced and advised on critically acclaimed projects including an experimental, multiplatform marketing campaign for Sarah Polley’s Take This Waltz. She has created, produced and consulted on projects for the Vancouver Olympics, Nuit Blanche, CTV, Xenophile, OCADU, CFC, Popsandbox, and the Images Festival. She is currently developing The Anthropologists, a transmedia gothic fairy tale.
She led the Interactive Arts & Entertainment Program at the Canadian Film Centre and continues to facilitate and develop innovative workshops with partners such as nextMEDIA, CBC, Entertainment Master Class, Banff World Television Festival, AFI and Crossover Labs.
She can often be found speaking, mentoring and presenting workshops about the continually evolving realm of digital media, with a focus on interactive narrative and the creative convergence of a variety of media forms. This includes The World Summit Awards {India}, SXSW {USA}, Storylabs {AUS}, NXNE, IN, World Wide Short Film Festival, Melting Silos, Merging Media and the Ottawa International Animation Festival.
She holds an MA in Interactive Media: Critical Theory and Practice from Goldsmiths College, London, UK and holds a BA in Sculpture from the University of Calgary. She has been creating, consulting on and educating others about interactive narrative projects for the past ten years.
More info can be found at antheafoyer.com
ABOUT THE PARTNERS
PHASE ONE SUPPORT:
Partners: Canada Media Fund {CMF} and Screen Australia
Supported by: CMPA
PHASE TWO SUPPORT:
Presented by: Canada Media Fund {CMF}
Supported by: CMPA
CMF
The Canada Media Fund (CMF) champions the creation and promotion of successful, innovative Canadian content and software applications for current and emerging digital platforms through financial support and industry research. Created by Canada’s cable and satellite distributors and the Government of Canada, the CMF aspires to connect Canadians to our creative expressions, to each other, and to the world.
Screen Australia
Screen Australia is the key Federal Government direct funding body for the Australian screen production industry. Its functions are to support and promote the development of a highly creative, innovative and commercially sustainable Australian screen production industry.
CMPA
The Canadian Media Production Association (CMPA) is Canada’s leading trade association for independent producers. We represent almost 400 companies engaged in the production and distribution of English-language television programs, feature films and digital media. The CMPA works on behalf of members to promote and stimulate the Canadian production industry. Our goal is to ensure the continued success of Canada’s independent production sector and a future for Canadian content.